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By:Martin Kornberger
Published on 2010-01-21 by Cambridge University Press

|Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as managementtools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in|--Provided by publisher.

This Book was ranked at 8 by Google Books for keyword Lifestyle.

Book ID of Brand Society's Books is j-njBg7RzSQC, Book which was written byMartin Kornbergerhave ETAG "32OjTSji6VI"

Book which was published by Cambridge University Press since 2010-01-21 have ISBNs, ISBN 13 Code is 9780521898263 and ISBN 10 Code is 0521898269

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Book which have "308 Pages" is Printed at BOOK under CategoryBusiness and Economics

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