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Lifestyle Market Segmentation false
By:Ronald D. Michman
Published on 1991-01-01 by Praeger Publishers

The growing importance of lifestyle market segmentation and its role as one aspect of an overall marketing strategy is the focus of this management-oriented book. Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. The book places market and lifestyle segmentation in a historical perspective; discusses group dynamics and such target markets as singles, teens, the elderly, and ethnic groups; and examines the impact of decision making, purchasing habits, and changing values on consumer behavior.

This Book was ranked at 5 by Google Books for keyword Lifestyle.

Book ID of Lifestyle Market Segmentation's Books is uDIPAQAAMAAJ, Book which was written byRonald D. Michmanhave ETAG "o8rj3Of7UQc"

Book which was published by Praeger Publishers since 1991-01-01 have ISBNs, ISBN 13 Code is 9780275931599 and ISBN 10 Code is 0275931595

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Book which have "220 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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